What size and format should menu photos be on Deliveroo?

Deliveroo publishes two different sets of photo numbers on its own Help Centre: one for restaurants and one for retail stores. Guides that quote "3:2 at 1200 x 800" are quoting the retail page. This guide reports the restaurant page, says where the two differ, and flags what Deliveroo does not publish.

I read each Deliveroo page below in a rendered browser on 2026-11-06 and read them all again on 2026-11-07. Deliveroo dates the restaurant page 2 September 2026. It is the English Help Centre. I did not read the regional editions, so a market that publishes something else would not show up here. I make MenuPhotoLab, a photo enhancement tool, so I have a stake in the AI question; the numbers on this page are Deliveroo's, not mine.

Deliveroo's restaurant item-photo numbers above come from "How to upload your own photos in Menu Manager", read 2026-11-06. The page names a minimum and an orientation for the item photo. It does not name an aspect ratio. A 16:9 photo at 1200 x 675 meets the minimum exactly, and so does a 3:2 photo at 1200 x 800.

What matters more is the crop. Deliveroo says it crops item photos to a square, and that it is unable to accept a photo where the full dish is no longer recognizable:

My arithmetic, not Deliveroo's: a square cut from the middle of a 1200 x 675 photo keeps the central 675 pixels, which is 56 percent of the width. From a 1200 x 800 photo it keeps 67 percent. Shoot the dish centered and inside that middle square, and the rest of the frame is free to be background.

Deliveroo's retail page says 3:2 because it is a separate article with its own rule. That page asks for item images at a 3:2 ratio, at least 1200 x 800 pixels, and for a hero at 16:9, at least 1920 x 1080. The restaurant page asks for at least 1200 x 675 and names no ratio. Both say the item image is cropped to a square.

Two sets of numbers on one Help Centre is the contradiction worth knowing about. If you run a restaurant, the restaurant page is the one that applies to you. A 3:2 photo at 1200 x 800 also clears the restaurant minimum, so a single file can satisfy both pages, but I could not find a Deliveroo page that says a restaurant needs 3:2. For DoorDash, Uber Eats and Grubhub numbers side by side, see the guide to conflicting photo specs.

Source: Deliveroo Help Centre, "How to upload your own photos in Menu Manager" (restaurants) and "How to upload your own product images" (retail partners), both read 2026-11-06. The wording is mine; the numbers are Deliveroo's.

The hero is the first photo on your menu. Deliveroo asks for at least 1920 x 1080, and says hero images should work in both the current 16:9 layout and a new 3:2 Store Page layout. Deliveroo's page on the redesign says the updates roll out gradually from June 2026.

Deliveroo's hero instructions differ from its item-photo rules: at least five different dishes in the shot, the food filling most of the frame with a small margin, a clear background, and nothing important near the edges. No text-heavy graphics, large logos or watermarks.

If Deliveroo rejected or declined a menu photo, the reason is usually one of nine it lists, including blur, clutter, poor lighting and poor framing. Item photos go through a quality check when you upload them in Menu Manager, and a photo can be approved, rejected with a reason, or sent to a person for review. Deliveroo publishes no review time, and I found none. Deliveroo's list, in its own wording:

The same page asks you not to send photos with hands, faces, text, watermarks or raw ingredients placed around the dish, and not to use collages or overly photoshopped images. It also says Deliveroo may restrict or remove any image that is not in line with these guidelines.

Deliveroo's own tools overlap with some of these reasons. Where available, Menu Manager offers an enhancement for a rejected photo, and you choose whether to accept the improved version or replace it:

Deliveroo says AI-generated images are not permitted. It publishes no definition of the term, so I cannot say where edited real photos fall. Its words:

Deliveroo publishes no statement about edited photos that start from a real one, and no description of how its check treats them. Its rejection list does include "obvious signs of image editing", and its own enhancement tool is described as improving light, color and clutter. Deliveroo does not say where enhancement ends and AI-generated begins.

I make an enhancement tool, so weigh this as you like: in my reading, fixing the light, background and color of your own photo of your own dish is the kind of change Deliveroo itself offers, and inventing a dish or changing what is on the plate is not. Nobody can promise approval, and I do not. The practical rule is the one on the DoorDash side too, covered in the guide on AI-generated photos: the dish in the photo has to be the dish you serve.

Yes, Deliveroo can add photos to your menu, and you can review and remove them in Menu Manager. Deliveroo's page on the menu redesign says it will use stock images from its library to fill gaps across drinks and condiments, and that some previously rejected images may be improved and reused. It also says images may be reused for matching menu items across menus.

If you would rather not rely on that, Deliveroo sells a photography service: a Silver package of one hero photo and 15 item photos, and a Gold package of one hero photo and 25 item photos. Prices are given in Partner Hub, not on the page I read.